When it comes to choosing brand name swag, the right product can do a lot more than display your logo. It can make your team feel appreciated, help your business look more polished, and give customers or event attendees something they’ll actually use again and again.

At EZ Promotion & Apparel, we help businesses, schools, organizations, and teams create custom apparel, bags, and accessories from brands people already know and love. Whether you’re building a polished employee look, planning client gifts, stocking an online company store, or getting ready for a trade show, choosing the right brand is one of the best ways to make your swag feel intentional and elevated.

If you’re looking for inspiration, here are six of our favorite brands to customize and some of the best ways to use each one.

Why Brand Name Swag Makes a Bigger Impact

Not all swag creates the same experience. While a low-cost item may work for a quick giveaway, brand name swag can help your business create a stronger impression because it feels more premium, more wearable, and more useful in everyday life.

The right branded pieces can help you:

• Create a more professional look for your team
• Build excitement around employee gifts and onboarding
• Offer higher-quality items in your online swag store
• Impress customers, prospects, and event attendees
• Give people branded apparel and accessories they actually want to keep

That’s why many businesses choose trusted retail-inspired brands for company apparel, team gifts, and branded merchandise programs.

1. OGIO: A Go-To for Custom Bags, Backpacks, and On-the-Go Gear

If your team is always moving (traveling to meetings, attending conferences, commuting, or working in the field) OGIO is one of the best brands to consider for brand name swag. OGIO is a great fit when you want your branded items to feel sleek, practical, and modern. Their line is especially strong for bags and accessories, which makes them a favorite for employee gifts, sales teams, and conference giveaways that need to feel more premium than a standard tote.

Great OGIO swag ideas:

• Custom backpacks for employee onboarding kits
• Branded laptop bags for sales reps or field teams
• Duffel bags for incentive trips or wellness programs
• Cooler bags for summer promotions or customer gifts
• Travel-ready accessories for conference attendees

Best uses for OGIO custom products:

• Employee welcome gifts
• Executive and sales team gear
• Conference giveaways
• Corporate travel programs
• Online company stores with elevated accessory options

If you want a product people will keep using long after the event is over, OGIO bags are a strong option.

2. Peter Millar: Premium Apparel for Client Gifts, Leadership Teams, and Elevated Brand Moments

When you want your swag to feel polished, refined, and high-end, Peter Millar is an excellent choice. This is the kind of brand name swag that works especially well when your audience includes executives, leadership teams, top-performing employees, or valued clients. Peter Millar pieces are ideal for organizations that want a more upscale look without sacrificing comfort. Their polos, quarter-zips, and layering pieces are often a great fit for golf outings, appreciation gifts, leadership apparel, and premium online store offerings.

Great Peter Millar swag ideas:

• Embroidered polos for leadership teams
• Quarter-zips for client gifts or holiday gifting
• Branded layering pieces for golf events
• Premium apparel for company milestone celebrations
• Upscale apparel options in a custom swag shop

Best uses for Peter Millar custom products:

• Client appreciation gifts
• Executive apparel
• Golf outings and sponsor events
• Premium holiday gifting
• Recognition gifts for top performers

If your goal is to make your brand feel elevated and memorable, Peter Millar can help you create that impression.

3. Carhartt: Durable Branded Workwear That Works Hard

For companies in construction, manufacturing, transportation, agriculture, warehousing, or field service, Carhartt is one of the most practical and appreciated options for brand name swag. Carhartt is built for durability, which makes it a smart fit for teams who need apparel that can handle long days, changing weather, and hands-on work. At the same time, it still carries strong brand recognition so your logo gets paired with a name people already trust.

Great Carhartt swag ideas:

• Embroidered beanies for cold-weather crews
• Branded jackets for outdoor work teams
• Hoodies and sweatshirts for employee apparel programs
• Work bags or utility gear for field staff
• Durable outerwear for safety incentive programs

Best uses for Carhartt custom products:

• Construction and contractor apparel
• Manufacturing and warehouse uniforms
• Employee appreciation gifts
• Winter outerwear programs
• Safety and retention initiatives

Carhartt is especially valuable when you want branded gear that feels useful, substantial, and worth keeping.

4. Under Armour: Performance-Driven Swag for Active Teams and Events

If your company culture leans active, competitive, wellness-focused, or team-oriented, Under Armour is a great brand to explore. Their performance fabrics and athletic style make them a strong choice for brand name swag that feels energetic and modern. Under Armour works well for both internal and external branding moments, from employee wellness programs to sports sponsorships to event apparel. It’s also a smart option for teams who want breathable, lightweight apparel for warm-weather events or active work environments.

Great Under Armour swag ideas:

• Moisture-wicking polos for company events
• Branded quarter-zips for team apparel
• Performance tees for wellness challenges or charity runs
• Hats for golf outings or outdoor promotions
• Athletic duffels or backpacks for team programs

Best uses for Under Armour custom products:

• Corporate wellness initiatives
• Team-building events
• Golf outings and tournaments
• Employee apparel with an athletic feel
• Branded merchandise for active organizations

Under Armour helps create swag that feels fresh, useful, and easy to wear beyond the office.

5. Brooks Brothers: Timeless Professional Apparel for a Polished Team Look

For organizations that want a classic, professional image, Brooks Brothers is a strong choice for custom branded apparel. This is one of the best options when your goal is to create a more elevated office look or provide apparel for employees who meet directly with clients, customers, donors, or members. Brooks Brothers apparel is ideal for businesses that want brand name swag to feel more like a polished extension of the brand than a promotional item. It’s especially effective for hospitality, financial services, real estate, nonprofit leadership, and office environments where presentation matters.

Great Brooks Brothers swag ideas:

• Embroidered button-down shirts for office staff
• Branded layering pieces for client-facing teams
• Professional polos for trade shows and networking events
• Company apparel for leadership teams
• Premium uniform-style pieces for hospitality or member-facing organizations

Best uses for Brooks Brothers custom products:

• Office apparel programs
• Client-facing team uniforms
• Executive and leadership apparel
• Professional conference attire
• Membership and hospitality programs

If you want your team to look coordinated, polished, and brand-forward, Brooks Brothers is a strong fit.

6. Comfort Colors: Casual, Trend-Forward Swag People Actually Want to Wear

If your brand is going for a relaxed, modern, lifestyle feel, Comfort Colors is one of the best options for custom apparel. Their soft feel, lived-in look, and casual style make them a favorite for organizations that want brand name swag to feel more fun, retail-inspired, and wearable. Comfort Colors is especially popular for event merch, school apparel, nonprofit fundraising, staff shirts, community events, and casual company stores. It’s a great choice when you want your branded apparel to feel less corporate and more like something someone would buy for themselves.

Great Comfort Colors swag ideas:

• Branded t-shirts for company events or community outreach
• Casual crewnecks for team stores
• Fundraiser apparel for schools and nonprofits
• Staff shirts for breweries, coffee shops, or local events
• Trendy apparel for online stores and fan shops

Best uses for Comfort Colors custom products:

• Casual company apparel
• School, booster club, and nonprofit merch
• Event shirts and fundraiser apparel
• Summer promotions
• Online stores with lifestyle-inspired pieces

Comfort Colors is a great reminder that brand name swag doesn’t have to feel formal to make an impact.

How to Choose the Right Brand Name Swag for Your Business

With so many good options, how do you decide which brand is right for your next project? A good place to start is by thinking about who the swag is for and how it will be used.

Choose OGIO if you need:

• Bags, backpacks, and travel-friendly accessories
• Employee onboarding gifts
• Conference or executive giveaways
• Premium branded gear people can use every day

Choose Peter Millar if you need:

• Upscale client gifts
• Premium polos and quarter-zips
• Golf event apparel
• Executive or leadership swag

Choose Carhartt if you need:

• Durable workwear
• Outdoor employee apparel
• Branded jackets, hoodies, or beanies
• Gear for contractors, warehouse teams, or field crews

Choose Under Armour if you need:

• Performance apparel
• Athletic or wellness program swag
• Branded event apparel
• Sporty team gifts and accessories

Choose Brooks Brothers if you need:

• Professional office apparel
• Polished client-facing uniforms
• Branded button-downs and elevated workwear
• Timeless apparel for leadership teams

Choose Comfort Colors if you need:

• Casual, trendy branded shirts
• Event apparel
• School, nonprofit, or community merch
• Comfortable company store favorites

Custom Apparel, Bags, and Accessories Made EZ

At EZ Promotion & Apparel in Wisconsin, we help take the guesswork out of custom merch. If you know the look you want but aren’t sure which brand fits best, we can help you narrow it down based on your audience, budget, timeline, and goals.

Whether you’re creating:

• Employee apparel
• Client gifts
• Trade show giveaways
• Branded bags and accessories
• Company store merchandise
• Team gear
• Event apparel
• Holiday gift kits

we’ll help you find the right brand name swag to match the moment.

Ready to Build Better Brand Name Swag?

The best branded products are the ones people actually want to wear, carry, and use. That’s why choosing the right brand matters. From rugged workwear to polished office apparel to premium bags and casual event merch, EZ Promotion & Apparel can help you create custom products that feel like a natural extension of your brand.

If you’re ready to build a custom apparel, bag, or accessory program with standout brand name swag, EZ Promotion & Apparel is here to help. Reach out to our team and let’s start building something your employees, customers, and community will love.