When most people hear “Christmas in July,” they think of summer sales and festive promotions. At EZ Promotion & Apparel, we think of something even more valuable, giving businesses a head start on planning meaningful company gifts for employees, clients, and partners.
While the holidays may feel months away, the reality is that the companies with the most memorable holiday gifting programs are already planning them now. Whether you’re recognizing your employees for another successful year, thanking loyal clients, or preparing holiday gifts for your sales team, starting in July gives you more choices, better pricing opportunities, and significantly less stress when December arrives.
Here’s why Christmas in July is the perfect time to start planning your company gifts.
1. You’ll Have Access to the Best Products
The most popular holiday gifts don’t stay in stock forever. Premium drinkware, high-end apparel, technology accessories, gourmet gift sets, backpacks, blankets, and executive gifts are often among the first products to sell out as the holiday season approaches.
Planning early means you can choose exactly what fits your brand instead of settling for what’s left in inventory. At EZ Promotion & Apparel, we work with trusted suppliers across the country, giving you access to thousands of promotional products and custom apparel options. Starting early means we have more time to source exactly what you’re looking for, even if it’s a specialty item or a specific brand.
2. More Time Means More Customization
Holiday gifts are more memorable when they feel intentional. Instead of simply placing your logo on an item, we can help you create a gifting experience that reflects your company’s culture and appreciation.
Some ideas include:
- Premium embroidered apparel
- Custom gift boxes
- Branded drinkware
- Personalized notebooks
- Holiday snack kits
- Custom ornaments
- Tech accessories
- Winter apparel
- Employee appreciation packages
The earlier we begin, the more creative options become available.
3. Avoid Holiday Production and Shipping Delays
Every year, production schedules become tighter as November and December approach.
Ordering your company gifts during Christmas in July allows plenty of time for:
- Product sourcing
- Artwork approvals
- Decorating your products
- Packaging
- Shipping
- Delivery before your holiday celebrations
Instead of worrying about whether gifts will arrive on time, you’ll have confidence knowing everything is already scheduled well in advance.
4. Budget More Effectively
Planning ahead isn’t just convenient, it can also make budgeting easier.
Ordering earlier allows businesses to:
- Spread expenses across multiple months
- Plan gifting budgets before year-end spending increases
- Compare product options within budget
- Take advantage of seasonal pricing when available
Rather than making rushed purchasing decisions in late fall, you’ll have time to select gifts that maximize both quality and value.
5. Create a Better Experience for Employees
Your employees work hard all year long. Holiday gifts are an opportunity to recognize their dedication and celebrate your team’s accomplishments.
Thoughtful company gifts can help:
- Boost employee morale
- Increase appreciation
- Strengthen company culture
- Celebrate milestones
- End the year on a positive note
Whether it’s custom apparel they’ll actually wear, premium drinkware they’ll use every day, or curated gift boxes filled with useful products, meaningful gifts leave a lasting impression.
6. Strengthen Client Relationships
The holidays are also an ideal time to thank customers, vendors, and business partners. A well-planned holiday gift demonstrates appreciation beyond the typical email or greeting card. Custom branded gifts help keep your company top of mind while reinforcing the relationships you’ve built throughout the year. The earlier you plan, the more opportunities you’ll have to personalize gifts for different clients or customer groups.
7. Enjoy a Stress-Free Holiday Season
Perhaps the biggest advantage of Christmas in July is peace of mind. Instead of scrambling to find gifts during one of the busiest times of the year, you can focus on finishing projects, celebrating with your team, and enjoying the holiday season. When your company gifts are already planned, ordered, and scheduled for delivery, one major item is already checked off your holiday to-do list.
Frequently Asked Questions About Company Gifts
When should businesses start planning company gifts for the holidays?
The best time to begin planning company gifts is during the summer, especially around Christmas in July. Starting early gives you the widest selection of products, more customization options, and enough time for production and shipping before the holiday rush.
Why is Christmas in July a good time to order company gifts?
Christmas in July serves as a reminder that the holiday season arrives faster than many businesses expect. Ordering company gifts in July or early fall helps avoid inventory shortages, production delays, and last-minute stress while giving you more time to create thoughtful, branded gifts.
What are the best company gifts for employees?
Some of the most popular employee company gifts include custom apparel, insulated drinkware, backpacks, blankets, tech accessories, notebooks, wellness items, gift boxes, and holiday treats. The best gift is one that’s practical, high quality, and reflects your company’s appreciation.
What are good company gifts for clients?
Client company gifts should be useful, memorable, and professionally branded. Premium drinkware, executive notebooks, gourmet gift sets, custom apparel, desk accessories, and technology products are all excellent options for showing appreciation while keeping your brand top of mind.
Can EZ Promotion & Apparel help us find products that aren’t on the website?
Absolutely! If you don’t see the exact product or brand you’re looking for, our team can work with our trusted network of suppliers to source additional options. We’re happy to help you find the right company gifts for your team, clients, and budget.
How far in advance should custom company gifts be ordered?
For the best selection and production timeline, we recommend ordering custom company gifts at least 8–12 weeks before your desired delivery date. Larger orders or products requiring personalization may benefit from even more lead time.
Can company gifts be customized with our logo?
Yes! Most of our company gifts can be customized with your company logo, message, or branding through embroidery, screen printing, engraving, heat transfer, or other decoration methods depending on the product.
How do I choose the right company gifts for my business?
Consider your audience, your budget, and how the gift will be used. Useful, high-quality products that employees and clients will use throughout the year often create the greatest impact. If you’re unsure where to start, the team at EZ Promotion & Apparel can recommend products based on your goals, industry, and budget.
Does EZ Promotion & Apparel offer bulk company gifts?
Yes! Whether you need gifts for 25 employees or thousands of customers across multiple locations, we can help manage bulk company gifts, decorating, kitting, packaging, and shipping to make holiday gifting simple.
Why Choose EZ Promotion & Apparel for Your Company Gifts?
At EZ Promotion & Apparel, we help businesses throughout Wisconsin and across the country create memorable holiday gifting programs that employees and clients genuinely appreciate. From custom apparel and branded merchandise to curated gift boxes and premium promotional products, we’ll help you find gifts that fit your goals, budget, and timeline. If you don’t see the exact product you’re looking for, don’t worry. Our team works with a wide network of trusted vendors and can often source specialty brands and unique products that aren’t featured in our catalog. Our goal is simple: make holiday gifting easy, enjoyable, and impactful.
Christmas in July Starts Now
The countdown to the holidays has already begun. Planning your company gifts now gives you the widest selection, the greatest flexibility, and the confidence that everything will arrive on time. Whether you’re purchasing gifts for 25 employees or 2,500 clients, our team is ready to help you build a holiday gifting program that leaves a lasting impression.
Start Planning Your Holiday Gifts Today
Christmas may still be months away, but the best time to begin is now. Contact EZ Promotion & Apparel to explore custom holiday gifts, branded apparel, promotional products, and employee appreciation ideas that will make this year’s holiday season your easiest—and most memorable—yet.


